Logo Questionnaire - Organization & NonProfit
Evangela Logo Questionnaire
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What is the official mission of your organization?
What is your organization's elevator pitch?
In other words, how would you describe the work of your organization in a simple, quick manner?
Describe your organization’s intended audiences.
As you begin the process of logo design and visual branding, who do you aim to reach?
What messages do you believe will resonate with these audiences?
With what tones and emotions should these messages be conveyed?
Are there symbols, metaphors, or images that hold specific weight or significance for your organization?
Color is significant communication tool.
When visualizing the work of your organization, what colors come instantly to mind, and why? And how can color reinforce the organization’s intended messages?
Identify some ‘growth areas’ for your organization.
How is your organization becoming more healthy? What are the top priorities, and what will become a priority in the coming years?
Name at least one thing you know your organization needs to change.
Name at least one thing that you hope never changes about your organization.
When people look at your logo and branding materials, what do you hope they will instantly understand from viewing them?
What do you hope they will feel?
Examples & Inspiration
Please identify 2 - 3 (or more) organizations with logos / branding that appeal to you.
Of the examples you listed above, what is compelling to you about these brands?
Can you identify any organizations that have logos or materials that are not appealing to you? What is not appealing about these materials?
Other comments or questions?
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